{"product_id":"organic-multani-mitti-powder-100g","title":"Organic Multani Mitti Powder | 100g","description":"\u003ch2\u003eOrganic Multani Mitti Powder – 100g | Pure Fuller's Earth Clay\u003c\/h2\u003e\n\u003cp\u003eLong before modern skincare was invented, people across South Asia, Persia, and the Middle East reached for one thing — a soft, pale clay pulled straight from the earth. \u003cstrong\u003eMultani Mitti\u003c\/strong\u003e (Fuller's Earth — Smectite Clay) has been a cornerstone of traditional beauty rituals for generations, treasured for its naturally fine texture and unique mineral composition. Our \u003cstrong\u003eOrganic Multani Mitti Powder\u003c\/strong\u003e is sourced from premium mineral deposits and stone-ground to a silky, ultra-fine finish. It contains a natural complex of magnesium, calcium, silica, iron, and dolomite — and absolutely nothing else. No bleaching agents. No synthetic additives. No preservatives. Pure earth, pure clay, exactly as nature formed it.\u003c\/p\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e \u003cspan style=\"text-decoration: underline;\"\u003eKey Properties \u0026amp; Characteristics\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Absorbency\u003c\/strong\u003e – Fuller's Earth is known for its naturally high capacity to absorb liquids and surface impurities, making it a widely used ingredient in clay-based cosmetic formulations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNegatively Charged Mineral Particles\u003c\/strong\u003e – The clay carries a natural negative ionic charge, a characteristic property of smectite-class mineral clays studied in cosmetic science\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich Natural Mineral Complex\u003c\/strong\u003e – Contains magnesium, calcium, silica, iron, and dolomite — minerals naturally occurring in this class of earth clay\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Fine Stone-Ground Texture\u003c\/strong\u003e – Ground to a smooth, silky powder that disperses evenly when mixed with water, rose water, or other liquids for easy application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Cooling Sensation\u003c\/strong\u003e – Users traditionally describe a cooling effect upon application, attributed to the clay's moisture-retention and evaporation characteristics\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMild pH Profile\u003c\/strong\u003e – Naturally pH-neutral, making it suitable for use in topical cosmetic formulations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Colour \u0026amp; Earthy Aroma\u003c\/strong\u003e – The pale grey-beige colour and subtle mineral scent are natural indicators of purity and the absence of bleaching or artificial treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003e Who Is This For?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eOrganic Multani Mitti Powder is commonly used by:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkincare Enthusiasts\u003c\/strong\u003e – Those who prefer natural, clay-based ingredients in their personal care routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDIY Beauty Formulators\u003c\/strong\u003e – Anyone making homemade face masks, body packs, or hair clay treatments at home\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTraditional Beauty Practitioners\u003c\/strong\u003e – Individuals who follow South Asian, Middle Eastern, or Ayurvedic personal care traditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOily Skin Types\u003c\/strong\u003e – People who prefer clay-based topical applications known for their absorbency properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-Conscious Consumers\u003c\/strong\u003e – Those seeking 100% natural, single-ingredient cosmetic materials with no synthetic additives\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegans \u0026amp; Cruelty-Free Advocates\u003c\/strong\u003e – A 100% plant and mineral-origin ingredient with no animal-derived components\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalist Skincare Followers\u003c\/strong\u003e – Individuals who prefer simple, one-ingredient formulations they can personalise themselves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhy Choose Roots 4 Ever Multani Mitti?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Pure \u0026amp; Unadulterated\u003c\/strong\u003e – Single ingredient. No fillers, no bleaching agents, no synthetic additives — exactly as sourced from the earth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStone-Ground for Superior Texture\u003c\/strong\u003e – Our stone-grinding process produces an ultra-fine, silky powder that mixes smoothly without lumps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Mineral-Grade Source\u003c\/strong\u003e – Carefully sourced from high-quality mineral deposits selected for consistent colour, texture, and purity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBatch Quality Checked\u003c\/strong\u003e – Every batch is reviewed for colour consistency, texture, aroma, and purity before packing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAirtight Sealed Packaging\u003c\/strong\u003e – Packed in sealed pouches that preserve texture and protect against moisture and contamination\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade for Pakistan\u003c\/strong\u003e – Locally sourced, carefully processed, and delivered fresh across Pakistan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003e \u003cspan style=\"text-decoration: underline;\"\u003eTraditional Application Methods\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBasic Clay Mask\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMix 2 tbsp Multani Mitti with rose water or plain water to form a smooth paste. Apply evenly, leave for 10–20 minutes, rinse thoroughly with cool water.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eScalp \u0026amp; Hair Clay Mask\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMix 3 tbsp with water or plain yogurt. Apply to scalp and hair lengths, leave for 20–30 minutes, rinse thoroughly.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBody Clay Application\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMix with water or rose water, apply to desired body areas, leave for 10–15 minutes, rinse well.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTraditional Face Pack Blend\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCombine with sandalwood powder and milk as a traditional face pack — a classic combination used for generations.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrightening Paste\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSome traditions mix with lemon juice, honey, or turmeric for a personalised clay application.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBlending Tip\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAdd liquid gradually while mixing to achieve a lump-free, smooth consistency for easy application.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eNote: These represent traditional cosmetic application methods passed down through generations. They are not medical treatments or clinically proven therapies.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct Name\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eOrganic Multani Mitti Powder (Fuller's Earth)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e100g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUltra-Fine Powder\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCommon Names\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMultani Mitti | Fuller's Earth | Smectite Clay | Calcium Bentonite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBotanical \/ Mineral Origin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNatural Calcium Magnesium Smectite Clay\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e100% Pure Organic Multani Mitti (Fuller's Earth) — nothing else\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eStone-ground — no chemical treatment, no bleaching\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAdditives\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNone — no bleaching agents, no synthetic fragrance, no preservatives, no fillers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSealed airtight pouch to preserve purity and texture\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShelf Life\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e36 months from manufacturing date\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCool, dry place away from direct sunlight and moisture. Keep tightly sealed to prevent clumping.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCountry of Origin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePakistan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSuitable For\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTopical \/ external cosmetic use | Vegan | Non-GMO | No animal-derived ingredients\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eNot for internal consumption\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFor external use only\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003e Instructions \u0026amp; Precautions\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFor external \/ topical use only — \u003cstrong\u003enot for consumption\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003ePerform a patch test on the inner arm before first full application\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes — rinse immediately with clean water if contact occurs\u003c\/li\u003e\n\u003cli\u003eDo not leave mask on for longer than 20–25 minutes\u003c\/li\u003e\n\u003cli\u003eFollow with a moisturiser after rinsing, particularly for dry skin types\u003c\/li\u003e\n\u003cli\u003eFor dry or sensitive skin: blend with moisturising ingredients such as milk, honey, aloe vera gel, or yogurt to reduce drying effect\u003c\/li\u003e\n\u003cli\u003eDo not introduce wet hands or utensils into the packaging\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation occurs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003e Frequently Asked Questions (FAQs)\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is this Multani Mitti 100% pure with no additives?\u003c\/strong\u003e\u003cbr\u003eA: Yes, absolutely. Our Organic Multani Mitti Powder contains only one ingredient — 100% pure Fuller's Earth (Smectite Clay). No bleaching agents, no fillers, no synthetic fragrance, no preservatives. What you see is what you get.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What is the difference between Multani Mitti and Bentonite Clay?\u003c\/strong\u003e\u003cbr\u003eA: Both are smectite-class mineral clays with high absorbency. Multani Mitti (Fuller's Earth) is a calcium-magnesium smectite, while Bentonite is typically a sodium or calcium aluminium smectite. They share similar cosmetic applications but differ in mineral composition and origin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How do I mix it properly without lumps?\u003c\/strong\u003e\u003cbr\u003eA: Add your liquid (water or rose water) gradually to the powder while stirring — not the other way around. This gives you full control over consistency and prevents clumping.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How long should I leave the mask on?\u003c\/strong\u003e\u003cbr\u003eA: Traditionally, 10–20 minutes for face applications. Avoid leaving it on until fully dry, as this can increase the drying effect on the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I use it on sensitive skin?\u003c\/strong\u003e\u003cbr\u003eA: Always perform a patch test before full application. For sensitive or dry skin, blending with a moisturising ingredient like milk, honey, or aloe vera is a traditional approach to make the application gentler.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is it suitable for hair?\u003c\/strong\u003e\u003cbr\u003eA: Multani Mitti has traditionally been used as a scalp and hair clay mask across South Asia. Mix with water or yogurt, apply to the scalp and hair, leave 20–30 minutes, and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How should I store it?\u003c\/strong\u003e\u003cbr\u003eA: Store in a cool, dry place away from direct sunlight and moisture. Always keep the pouch tightly sealed after use to prevent clumping and preserve texture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What is the shelf life?\u003c\/strong\u003e\u003cbr\u003eA: 36 months from the date of manufacturing when stored properly in a sealed, dry environment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does it have a smell?\u003c\/strong\u003e\u003cbr\u003eA: Yes — a mild, natural earthy mineral scent. This is characteristic of pure, unprocessed clay and confirms the absence of bleaching or artificial fragrance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Where is it sourced from?\u003c\/strong\u003e\u003cbr\u003eA: Our Multani Mitti is sourced from premium natural mineral deposits in Pakistan, stone-ground locally, and packed with strict quality control — pure, fresh, and proudly made in Pakistan.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAt Roots 4 Ever, we source and supply natural clays and botanicals in their purest, most unadulterated form — so you can use them your way, guided by your own traditions, preferences, and personal care rituals.\u003c\/em\u003e\u003c\/p\u003e","brand":"Roots 4 Ever","offers":[{"title":"Default Title","offer_id":50855780483120,"sku":"MMP-ORG-1","price":400.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6986\/9872\/files\/MULTANI_MITTI.png?v=1792701444","url":"https:\/\/www.roots4ever.com\/products\/organic-multani-mitti-powder-100g","provider":"ROOTS 4 EVER","version":"1.0","type":"link"}